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Tips for Building a Successful Website

You will Learn:

Why should my business have a website?

How can a business website help me and my customers accomplish goals?

How do I create a strong website?

Imagine Jack owns Illuminati, a tattoo store. he carefully designs his store to create a great experience and to showcase his talent and passion for tattoos.

But when it comes to his website, he figures that since his studio is small, his website’s design and content don’t really matter. Actually, a website is an extension of your business.

The first step to creating a strong website is finding a prime location, which on the internet is a good domain name (AKA your web address).

You can use websites like GoDaddy or Google Domains to search for and register available domain names.

Consider including a keyword in the address. Illuminati is a clever name, but people might not find it if they do a search for a tattoo. Adding “tattoo” or “design” or "artist" can help people find jack’s business more easily.

Use the .com extension if it’s available because it’s the most widely recognized domain name extension.


Set up a custom email address on your domain, like Jack@illuminati.com. This will make your business look professional, and can help increase brand awareness among people you email.

Your website should satisfy your customers’ needs while helping reach your business goals like raising awareness, driving sales, or collecting leads.

To raise awareness, start with the basics: business name, map location, and contact details. Consider putting your contact details in the footer of every page and encourage customers to email or call if they have questions.

Have an “about us” section explaining what your business does and stands for. Link to your business’ social media accounts, and have Bios and customer reviews to help visitors get to know you better.

Next, include features that are unique to your business. For example, if Jack makes a custom tattoo, he might want to create a page that allows customers to design their own design or see different designs for inspiration.

To make contacting your business easy, and to help you to stay in touch with customers, create a form on your “contact us” page, where they can input their details. Don’t ask for too much information, or they might not fill it out.

Search engines pull words from your webpages to understand what the website is about, so it’s important that the website’s content is descriptive.

To make sure your website covers all the relevant information, use the 5 W’s: who (Illuminati), what (Tattoo studio), when (10-10 daily), where (st rd.), and why (unique tattoo designs by expert Artist, Jack).

If you think it would be helpful to explain your product or service in more detail, create a frequently asked questions (FAQ) section to allow customers to learn more about your company.

Finally, make sure to use font sizes, colors, and other aspects of design consistently across your website to make it look presentable and professional.

Now that you know how to build a successful website, you're ready to launch your own website without worrying about spending more amount on hiring an expensive web developer.

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