SEO in 2020 What Will and Won’t Work
As time goes on, SEO is becoming harder and harder. So should you even do SEO (Search engine Optimisation)? Of course, you should. Majority of the people click on organic listings and not paid listings.
Today, you will learn, SEO in 2020, what works and what doesn't work.
Now before we get started, I have a simple question for you guys. How many of you guys are SEO experts, or SEO beginners? If you're an expert, leave a comment with expert, if you're a beginner, leave a comment with a beginner.
Tip #1. Blogging drives a ton of traffic.
You guys know that Google loves content, as they say, content is king. But here's the thing, there are over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won't work. Republishing the same information over and over again won't produce results in 2020.
What you need to do is create new unique content. You have to write about the fresh stuff that people haven't seen. So instead of focusing on writing a blog post every day, maybe write a post once a week, or even if that is not possible write once a month,
but if you write something that's super new and unique, I am not kidding, you're gonna get huge of social shares, you're gonna get a large number's of backlinks, you're gonna get a lots of comments and engagement and traffic.
The reason being is, right now, so many people are producing blog posts, the majority of that information is recreated. People are looking for new information and they're craving it more than ever right now.
Tip #2. Build a brand.
There's a lot of sites out there creating fake publicity, and Google hates that. They're looking for brand signals, and if you're wondering how big your brand is, go to Google Trends, type in your brand name, versus your competitor, and you'll see how you're doing. The reason they wanna rate brands is, it builds trust.
They know that if people are looking for your brand, they trust you, and you're less likely to create bad content or write low-quality content. So if you wanna build a brand, you gotta do things that are offline too. I know that sounds counter-intuitive, but it will help your SEO.
You gotta take an omnichannel approach both online and offline, and if you do that for a long period of time, I'm not talking a few months, but I'm talking about a year, two years, your brand will get bigger and bigger and you'll find that it's easier for you to rank on Google.
Tip #3. Make sure your website loads fast.
Google has a mobile-only search engine as well as one just for your desktop and laptop devices. Speed is more important than ever.
Yes, I know people have 4G and 5G phones, just because they have fast ones doesn't mean they're in an area with a really strong signal, so that could mean your website loads really, really slow. Use Google Page Speed, it'll show you what you need to fix to load faster in Google's eyes.
Tip 4. Voice search.
Voice search is becoming more and more popular. Two out of every six adults are using voice search. If you're using voice search, leave a comment with yes. If you haven't used voice search before, leave a comment with no.
you may be thinking that voice search is not that important or nobody is aware of it or using it, but by 2020 over 50% of the people will be using voice search.
So you wanna make sure with your website and your content, because that's typically what's gonna rank for voice search, you're answering questions people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences.
The shorter you are with your responses to the answer, the more likely you're gonna rank.
And of course, HTTP sites, everyone should be on HTTPS by now, but if you aren't, switch to that, it'll help with voice search, as well as having a fast-loading website, that'll also help with voice search.
Tip #5. Update your content.
Google's tired of ranking old, outdated content. There are over a million blogs, so what does that mean? There's content on everything. Whatever you're writing on, the chances are, there are 100 other articles similar to that. If you wanna do better, I know I already mentioned, write new, fresh content.
But even with your new, fresh content, other people are gonna copy you, so you need to update it, it doesn't have to be monthly, but at least once a year, go into your best-performing pieces of content and update them.
It'll help ensure that you continue to rank high on Google. So that's it, that's how you get more search traffic in 2020.
Now that you know the functioning of SEO and how Google ranks your content, You're ready to start ranking your site without out worrying what works or what doesn't work?