Keywords: On-Page Vs. Off-Page SEO (Search Engine Optimisation)
Finding the best suitable keywords for your website is just one half of the SEO process — now you will learn where and how to use them properly. In this post, you will learn the different ways you can use keywords and optimize your website to improve the chances that it will show up high in Google search results.
All of the SEO optimizations can be broken down into two categories: Things you can do on your website and things you can do off your website. Or, in SEO language, On-Page, and Off-Page SEO.
On-Page SEO refers to everything you can do on your website to help search engines understand your site and improve the chances that you will rank higher for your target keywords — namely, using keywords strategically in your website’s content.
Off-Page SEO refers to all the actions you can take off of your website to establish your authority and help boost your site’s ranking. This includes getting links from other websites, writing guest blogs, posting on social media or writing in forums.