3 crucial reasons: why you should understand your target audience?
The number one rule when writing marketing materials is "Know your target market". There is a lot of basic work to do before a word is put on paper (more on that in future editions), but that's the starting point.
What happens when you define your target market and become familiar with its needs and problems?
1. Interested parties read your documents and know exactly why they need you. There is a big difference between marketing for everyone you see and a target market, for example for people over 65 who own their own home and a person over 65 who owns a house has very specific needs.
If you know their needs, you can develop a very targeted marketing message that makes them feel like you are talking to them directly. And you know what? If they feel that you understand them, they are more willing to do business with you.
2. It sets the direction for your product or service. "The Apprentice" is a successful tv series in which two opposing teams are required to complete a business plan. In the first installment of this season, his job was to develop a new toy for Mattel, the world's largest toymaker.
One of the Mattel managers said, "In this business, you always want the kids to control you."
In the end, the losing team was told what they think the kids want and love. Bingo! They did not pay attention to their target market. And they lost.
Once you have defined your target market and learned about your likes and dislikes, you can direct all ideas and resources to this group. Instead of trying to do everything for everyone, focus on your business.
3. It is very easy to plan an effective marketing strategy. Knowing the target market helps you decide where and where to grow your business. If you are targeting doctors, you can decide where and where to find doctors for communication.
On the other hand, if you are targeting business leaders, it is clear that you will not achieve your goals by spending time with small business owners.
Result: Less time searching through marketing deadlines, more time to find and talk to your perfect customers.